What’s behind the bald Bratz dolls?

bald bratz dolls
The “bald doll” movement actually came about as a result of an online campaign from a young cancer patient who wanted to see a bald Barbie. After hemming and hawing, Mattel finally complied, but only with 10,000 limited edition dolls that are being sold to U.S. hospitals. The company has been widely criticized for missing out on a great opportunity to make a difference and help children with cancer. Even the Vatican’s official newspaper jumped on the bandwagon. The Bratz line is being praised because the dolls are widely available in retail stores. But does it deserve congratulations or some questions?

The biggest question is whether this effort is really dedicated to helping the cause, given that only a small portion of proceeds will go to charity. The criticisms are similar to those lobbied at the pink ribbon movement, in which products are branded in the colour pink while only a fraction of profits actually go to charity. The Pink Underbelly draws the comparison in a post written earlier this year that says “if MGA really wanted to be an ‘active supporter’ in pediatric cancer treatments and research, they’d donate more than $1 from the sale of each doll …”

read more (temporary tattoos for kids): http://www.theglobeandmail.com/life/the-hot-button/whats-behind-the-bald-bratz-dolls/article4540937/

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