Why Hipmunk Is The World’s Best Travel Site – Forbes

George Orwell said journalism is “printing what someone else does not want printed: everything else is public relations.” Bully for you, Eric Arthur Blair, but you never had to book a flight from JFK to SFO for a family of four on a budget. Because I have run that gauntlet several times, I don’t feel bad writing a few paragraphs of unpaid PR for Hipmunk, a two-year-old travel-booking site. This post meets the Orwellian bar for journalism insofar as it’s not what Expedia, Orbitz, Priceline, ual.com and aa.com want printed: Hipmunk is the best travel site on the Web. Period.

Why? It’s smarter than all the others about presenting flight and hotel data. It doesn’t waste your time. It sacrifices ad revenue for a better user experience. It personalizes better than the others. It’s not trying to be anything other than a decision-making engine. “Our main philosophy,” says Hipmunk cofounder Steve Huffman, “is that we want you to spend as little time on our site as possible with the least amount of pain.” Completing the booking happens elsewhere, including on Orbitz and the airline and hotel sites. Hipmunk makes a few bucks for generating each lead. “Like a lot of people, when I get home from work, I don’t want to think. We started from that notion,” says Huffman. “You only have so many decision-making units in your head per day.”

via Why Hipmunk Is The World’s Best Travel Site – Forbes.

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